Case study · Events
A tour built from the archive up: unseen Oasis stories, one night only in each city, and a website built to handle everything the tour threw at it.
(The Brief)
Oasis Definitely's Tim Abbot came with two things: unseen archive footage and a story nobody else could tell. What he needed wasn't an event page; it was the entire machine around a tour. The site, the tickets, the film, the book, the venues, the merch, the socials. One partner, end to end.
Event sites usually do one thing: announce. This project had to operate. Tickets needed selling without handing a cut to a third-party platform. A film needed premiering in cinemas across the UK. A book needed designing, publishing and selling. And fans, famously detail-oriented fans, needed one home that answered every question the tour raised.
I stopped thinking like a web agency and started thinking like a tour operator. Every part of the project, the platform, the premiere nights, the book, the merch table, was designed as one system, with the website at the centre and Clever Rabbit at every moving part.
(The Work)
Five parts, one tour, the same pair of hands on every one. Hover a track for the story behind it.
Oasis Definitely · Setlist
The digital home of the tour: the story, the dates, the film, the book, the merch. One brand, one place, built to convert curiosity into tickets.
A custom-built ticketing platform, owned end to end. No third-party fees, no compromises, full control over the fan's journey from first click to confirmed seat.
The film was co-created with Tim Abbot, then taken on the road: sourcing every venue, handling every setup, working every single event in person, and running the merch table too.
From blank page to printed stock: the OasisDefinitely book fully designed, the publisher sourced, and every page layout created along the way.
The tour's voice between events, managed day to day, feeding the story from the road.
(On the Road)
Cineworld tour poster 01A
ITV · Manchester 02A
Stoke-on-Trent 03A
Cineworld · Wembley 04A
Everyman · Whitley 05A
Meeting fans · Edinburgh 06A
Merch table · Everyman 07A
Behind the scenes 08A
(Press & Recognition)
BBC Red ButtonCardiff · 2025
When Oasis played their first reunion gig at Cardiff's Principality Stadium in 2025, Tim Abbot was live on BBC Red Button talking about the band he helped break. Clever Rabbit was there too, in the background, on the socials, keeping the story moving in real time.
Running the account day to day means putting the right story in front of the right people, not just posting tour dates and countdowns. This one found its way to Liam Gallagher himself, who replied in person, unprompted. It's about as strong a sign as social media gets that the content was landing exactly where it needed to.
Liam Gallagher, replying on X →
(The Book)
(Visual Identity)
This wasn't a brand built in a studio. It's built from Tim Abbot's own archive: grainy, high-contrast, shot on the road in the 90s. It was designed around that footage instead of over it: stark black and white, bold type, nothing decorative getting in the way of the photography.
Typography
Archivo Black — Headings
Aa123
DM Sans — Body & UI
Aa123
Colour Palette
#0B0E0F
#FFFFFF
#8A8F92
(Project Facts)
Client
Oasis Definitely
Sector
Events · Entertainment
Services
Web Design · E-commerce · Branding · Automation · Hosting
Platform
WordPress · Custom Ticketing System
Timeline
Ongoing
Live Site
(Next Steps)
Most projects end at launch. This one started there. From first meeting to final encore, and into 2027, Clever Rabbit was in the room for every decision. Yours could be next.
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