01About these terms
Clever Rabbit is the trading name of Ben Brailsford-Chambers, a sole trader based at 13 Harborne Road, Oldbury, West Midlands B68 9JA. In these terms, "I", "me" and "my" mean Clever Rabbit, and "you" means the person or business I'm working for.
When you accept a quote or make a payment, you're agreeing to these terms. If anything in your quote differs from these terms, the quote wins.
02Quotes & scope
- Quotes are valid for 30 days.
- Your quote sets out exactly what's included: pages, features, rounds of revisions and timeline. Anything outside that is extra, and I'll always quote for it and get your OK before starting.
- Timelines are estimates. They depend on getting content and feedback from you on time.
03Payment
- Website builds and other project work are paid in full, upfront. Work is booked in once payment has cleared.
- Extra work agreed during a project is invoiced separately and is due within 7 days.
- Monthly and yearly plans can be paid by card or bank account through Stripe, my payment provider. Payments are then collected automatically on each renewal date, and you'll get a receipt by email. You can update your card or download invoices at any time using the link I give you.
- Prices are in pounds sterling. I'm not currently VAT registered, so no VAT is charged. If that changes, I'll let you know before it affects any price.
- If a business client pays late, I may charge interest and costs under the Late Payment of Commercial Debts (Interest) Act 1998, and I may pause work or hosting until the invoice is paid.
04What I need from you
- Content (text, images, logos) and feedback, sent when we've agreed.
- Confirmation that you have the right to use everything you send me. You're responsible if something you supply infringes someone else's rights.
- Any logins I need, such as your domain or old hosting.
If a project is put on hold by you for more than 60 days, I may treat it as finished. I'll hand over everything completed up to that point, and restarting it may need a new quote.
05Changes & revisions
Your quote says how many rounds of revisions are included. A round means one consolidated list of changes. Further rounds, or changes that go beyond the agreed scope, are charged at the rate in your quote.
06Cancelling
- Before work starts: you'll get a full refund, minus anything I've already paid out for you that can't be refunded (domains, licences, stock images).
- After work starts: you'll get a refund for the work not yet done. Work completed so far is charged in proportion to the quote, and you'll receive everything finished to date.
- If you're buying as a consumer (not for a business), you have 14 days to cancel under the Consumer Contracts Regulations 2013. If you ask me to start within those 14 days, you'll pay for the work done up to the point you cancel.
07Who owns what
- Once the work is paid for, you own the final design and the content created specifically for you.
- I keep ownership of my own tools, code and frameworks (including the Clever Rabbit base theme). You get a permanent licence to use them on your website.
- Third-party items such as plugins, fonts and stock images stay under their own licences.
- I may show the finished work in my portfolio and on social media. If you'd rather I didn't, just tell me in writing.
08Hosting plans
- Hosting plans are billed annually in advance, at the price shown on the Services page or in your quote when you sign up.
- Plans renew automatically each year. I'll remind you before your renewal date, and you can cancel by giving at least 30 days' notice before that date.
- There are no partial refunds for a year already started. If you're a consumer, this doesn't affect your statutory rights.
- I'll do everything reasonably possible to keep your site online and backed up, but I can't guarantee uninterrupted service. You should keep your own copies of anything important too.
- I may suspend a site if a hosting invoice goes unpaid, if a site puts the server or other sites at risk, or if it's used for anything unlawful. Where I can, I'll warn you first.
- If you leave, I'll give you a full copy of your website and help move it to your new host. Domains are registered in your name wherever possible, so they're always yours.
- Price changes only apply from your next renewal, and I'll tell you before they do.
09Automation & care plans
Automations and business systems are built in two parts: a one-off build fee, then a monthly care plan that keeps everything running.
- Build fee: after a free discovery call I give you a fixed quote. Like other project work, it's paid upfront.
- Care plans are billed monthly in advance, or yearly in advance with one month free. Your plan sets out what's included: monitoring, fixing anything that stops working, keeping connections working through software updates, and any hours for improvements or new work.
- Everyday automations (the ready-made automations listed on my website) each have a one-off set-up fee, then one Automation Care plan looks after up to three of them. It covers monitoring, fixes, small wording changes and keeping them working when your apps update. The minimum term, notice and ending-early rules below apply to it too.
- Minimum term: care plans run for an initial 12 months (6 months where your quote says so). After that they continue month to month, and either of us can end them with 30 days' notice.
- Ending early: if you'd like to stop before the minimum term ends, you pay 50% of the fees left for the rest of that term, and the plan ends at the end of that month.
- Included hours are for the month they're in. Unused hours don't roll over to the next month.
- Software subscriptions your system relies on (for example automation, AI or form tools) are in your name and paid by you directly, unless your quote says otherwise or the system is the AI Assistant (section 10). That way you always own your accounts and your data.
- Response times depend on your plan and are set out in your quote. I'll always tell you straight away if something is down and what I'm doing about it.
- When a care plan ends, I'll hand over everything you need to keep the system running yourself or with someone else: logins, settings and a short guide to how it works. This doesn't apply to the AI Assistant, which is a managed service (see section 10).
10AI Assistant
The Clever Rabbit AI Assistant is a chat window on your website that answers visitors' questions and passes enquiries to you. It is a managed service: it runs through my own systems, using an AI model (currently Claude, made by Anthropic), and I look after it for you.
- What it costs: a one-off set-up fee, paid upfront, then a monthly or yearly fee, as set out in your quote. Both are collected through Stripe. The minimum term, notice and ending-early rules in section 9 apply.
- What's included: setting it up and styling it for your brand, writing its business briefing with you, sending enquiries to your email, updating the briefing when your business changes, and a monthly report of how it's being used. The AI usage costs are included in your plan.
- Monthly allowance: each plan includes a number of conversations a month. If you go over, I'll let you know. The assistant keeps working for a reasonable amount beyond the allowance, and after that it shows your contact details instead until the next month, or until you add extra conversations to your plan.
- Who owns what: the software, systems, settings and instructions that run the assistant stay mine. While your plan is active, you have a licence to use the assistant on your website. You own your business information and every enquiry it sends you.
- Accuracy: its answers are automated and based on the briefing. It is designed to say when it doesn't know something, but it can occasionally get things wrong. Please check the briefing is accurate and tell me when anything changes. It isn't designed to give legal, medical or financial advice, and section 13 (Liability) applies to anything it says.
- Telling your visitors: the chat window always makes clear that answers are automated. I'll give you wording for your privacy policy, and you agree to keep it on your site while the assistant is live.
- Your data: you're the data controller for your visitors' messages and I'm your processor (see section 14). I don't store conversations. Enquiries are emailed straight to you, and I only keep usage counts.
- Availability: the assistant relies on third-party AI and hosting services. If it's unavailable for any reason, it shows your contact details instead, so visitors can still reach you.
- Missed payments: if a payment fails, Stripe retries it automatically and emails you. If it still isn't paid, the assistant pauses itself and shows your contact details instead, then switches back on as soon as the payment goes through.
- When the plan ends: the assistant switches off. Because it's a managed service, the software and systems aren't handed over. You keep every enquiry email, and I'll send you a copy of your business briefing text on request.
11Third-party services
Websites rely on other companies' products, such as WordPress, plugins, payment providers and domain registrars. I choose reliable ones, but I'm not responsible for their outages, price changes or decisions. Any licence or subscription fees for them are payable by you unless your quote says otherwise.
12Fixes after launch
If you find a bug in my work within 30 days of launch, I'll fix it free of charge. That doesn't cover problems caused by changes made by you or someone else, by plugin or WordPress updates you've installed yourself, or by third-party services. Ongoing updates and support after that are included in a hosting plan or quoted separately.
13Liability
- My total liability to you for any claim is limited to the amount you've paid me in the 12 months before the claim.
- I'm not liable for indirect or knock-on losses, including lost profits, lost sales or lost data.
- Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that can't legally be limited. If you're a consumer, your statutory rights aren't affected.
14Data protection
My privacy policy explains how I handle your own personal information.
Where I host or maintain your website, you're the data controller for your visitors' information, and I'm your data processor. That means I will:
- only handle that data to provide the services, and on your instructions
- keep it secure and confidential
- only use reputable sub-processors (such as my hosting provider, Stablepoint, and for the AI Assistant, Anthropic) bound by the same duties
- help you respond to requests from your visitors and tell you without undue delay if there's a data breach
- return or delete the data when our work together ends, unless the law says I must keep it
15Using this website
The design, words and images on cleverrabbit.agency belong to me or to the clients whose work is shown, and can't be copied without permission. Links to other websites are there for convenience, and I'm not responsible for their content.
16The legal bits
- I may update these terms from time to time. The version in force when you accepted your quote applies to that project.
- If any part of these terms turns out to be unenforceable, the rest still applies.
- These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction.
Any questions? Email hello@cleverrabbit.agency.
