Case study · Construction
A tender-ready website for a family-owned contractor trusted by Tier 1 firms and local authorities for over 20 years.
(The Brief)
M Howells Services has delivered structured building and refurbishment programmes across social housing and the public sector since 2002, the kind of contractor that gets invited to tender rather than having to chase work. None of that came across online. What they needed was a site that read as credible to a council procurement team or a Tier 1 main contractor doing due diligence, not a small local builder's brochure page.
I built the full website and brand presence around the credibility M Howells had already earned: the accreditations, the client roster, and two decades of zero reportable injuries.
Public sector and Tier 1 procurement teams do their homework before they'll invite a contractor to tender. Compliance, safety record and existing relationships all matter more than a polished sales pitch, and a site that reads as generic or unfinished works against a contractor at exactly the moment it needs to build confidence.
Lead with what M Howells could actually prove: the accreditations, the named clients they already work for, and a service structure organised the way councils and contractors think about a programme of works, from groundworks through to modular extensions, rather than a generic builder's list.
(The Work)
A structured, credible identity built for the audience actually reading it, procurement teams and contracts managers, rather than homeowners browsing for a builder.
Every service organised around how a building programme actually runs: social housing delivery, building works and conversions, groundworks, and modular extensions through the Podular Systems partnership.
A dedicated route for procurement teams to invite M Howells to tender directly from the site, backed by the credentials and project history a due-diligence check would look for.
(Trusted By)
Over 20 years in operation, zero reportable injuries, and selected by national contractors and local authorities across the Midlands. The credibility already existed; the site just needed to show it.
Selected by
Accredited
CHAS SSIP
Constructionline Gold
FENSA
Gas Safe Register(Visual Identity)
A contractor working in occupied social housing needs to read as dependable and safety-first, without tipping into the cold, faceless feel a lot of construction sites default to.
Typography
Archivo — Headings
Aa123
Inter — Body & UI
Aa123
Colour Palette
#000000
#6094d4
#ebebeb
#ffffff
(Project Facts)
Client
M Howells Services
Sector
Construction · Social Housing & Public Sector
Services
Web Design · Branding
Platform
WordPress
Timeline
2 Week build
Live Site
(Next Steps)
A 20-year contractor, finally with a website that matches what they can already prove.
Yours could be next.
