An honest guide to website prices for small businesses in Birmingham and across the UK: what you get at each price, what changes the cost and what you will pay once it is live.
The short answer: a professionally designed small business website in the UK usually costs between £1,500 and £5,000. Template sites can cost a few hundred pounds, while online shops and bespoke builds start higher and can reach five figures at larger agencies.
My prices: starter websites from £1,995, bespoke websites from £3,495 and online shops from £4,995. I am not VAT registered, so that is the full price.
(Prices compared)
| Type of website | Typical UK price | What you get | From me |
|---|---|---|---|
| DIY website builder | A monthly subscription, plus your own time | You design and write it yourself from a template. Cheap to start, but the time and the result are down to you. | – |
| Template website | £250 to £500 | A ready-made theme with your words and logo dropped in. Quick, but it looks like thousands of others. | – |
| Small business website | Around £1,500, often plus VAT | A handful of pages designed for your business, set up for Google and phones. | from £1,995 |
| Bespoke website | £3,000 and up, plus VAT at most agencies | Custom design, more pages, animation and features built around how you work. | from £3,495 |
| Online shop | £5,000 to £12,000 or more | Products, payments, delivery and stock, designed and tested properly. | from £4,995 |
Typical prices are based on what UK freelancers, studios and agencies published in 2026. Your quote will depend on what you need.
(What changes the price)
A five-page site is a very different job to a forty-page one. Every page needs designing, writing, building and testing.
A shop adds products, payments, delivery, stock and a lot of testing. That is why shops cost more than brochure sites.
Bookings, quote forms, member areas or links to your other systems all add time, and so cost.
If your copy and photos are ready, it is quicker. If they need writing or sourcing, that is extra work.
No logo yet? A brand can be designed alongside the website, from £595 for a logo.
A freelancer, a small studio and a big agency have very different overheads, and their prices show it.
(After launch)
The build is a one-off. Keeping the website online, secure and up to date is ongoing, and it is worth knowing the numbers before you start.
With me, hosting and care starts at £15 a month, paid yearly, with SSL, backups, updates and email included.
(My prices)
For most small businesses
one-offfrom £1,995
For bigger sites and custom features
one-offfrom £3,495
For selling online
one-offfrom £4,995
Fixed quotes after a free chat. Not VAT registered, so the price you see is the price you pay. Hosting from £15 a month on top.
(Before you hire anyone)
Whoever you choose, these answers tell you what you are really paying for.
(How it works)
A call, a coffee or a WhatsApp. You tell me what you need and I ask the questions that matter.
A clear price and timeline in writing before anything starts. No hourly surprises.
You see the design early, give feedback, and watch it come together. I keep you posted throughout.
I put it live, check it on every device and look after it afterwards, from £15 a month.
(Questions)
Most small business websites built by a professional cost somewhere between £1,500 and £5,000, depending on the number of pages, features and who builds it. Template sites can be a few hundred pounds; online shops and bespoke builds cost more. My starter websites start at £1,995.
Once it is built, expect to pay for hosting and care, plus your domain name each year. My hosting starts at £15 a month and includes SSL, backups, updates and email accounts.
Because the job varies so much. A template with your logo on it and a site designed, written and built around your business are different products, and agency overheads differ hugely.
Sometimes, for a brand-new business testing an idea. But a site that looks like everyone else’s, loads slowly or cannot be found on Google often costs more in lost enquiries than it saved.
Website builds are paid in full, upfront, and the work is booked in once payment clears. In return you get a fixed price in writing first, so the number never moves.
A starter site usually takes a few weeks once your words and photos are ready. Bigger sites and shops take longer. You get a timeline with your quote.
(Let’s talk)
Tell me what you need. You’ll hear back from me, Ben, not a sales team. Monday to Saturday, 9am to 6pm.
