01Who I am
Clever Rabbit is the trading name of Ben Brailsford-Chambers, a sole trader based in the UK. I'm the data controller for the personal information described here, which means I decide how it's used and I'm responsible for looking after it.
02What I collect
There are no forms on this site. I only get personal information when you choose to send it, through the chat assistant, or through the analytics described in section 4.
- When you get in touch by email or WhatsApp: your name, email address or phone number, and whatever you tell me about your business or project.
- When you become a client: your name, business name, billing address, the content and logins you share for the project, and records of what we've agreed and what you've paid. If you pay by card or bank account, those payment details are handled by Stripe. I never see your full card number.
- When you use the chat assistant (the “Ask Clever Rabbit” button): your messages, and if you ask to be contacted, your name, contact details and what you need. See “The chat assistant” below.
- When you visit the site: if you accept analytics cookies, Google Analytics records how the site is used (pages viewed, rough location, device and browser type). It doesn't tell me who you are.
- Server logs: like every website, the server records technical details such as IP addresses to keep the site running and secure.
03Why I use it
UK data protection law says I need a lawful reason for each use. Here are mine:
| What for | Lawful basis |
|---|
| Replying to your enquiry and quoting for work | Taking steps at your request before a contract, and my legitimate interest in answering people who contact me |
| Answering your questions in the chat assistant | My legitimate interest in helping visitors quickly |
| Passing on an enquiry you make in the chat assistant | Taking steps at your request before a contract |
| Doing the work you've paid for, and hosting your site | Contract |
| Invoices, accounts and tax records | Legal obligation |
| Understanding how the site is used (Google Analytics) | Consent, which you can withdraw at any time |
| Keeping the site and servers secure | Legitimate interests |
I don't send marketing emails, I don't sell your data, and I don't use it for automated decisions about you.
04Cookies & analytics
Essential storage. The site keeps a small note in your browser so the logo intro only plays once per visit. It's deleted when you close the tab. WordPress may also set cookies that the site needs to work. Neither needs your consent.
Google Analytics. These cookies (named _ga and _ga_…) only load if you click accept on the cookie banner. They last up to two years. You can change your mind at any time by clearing your cookies for this site, which brings the banner back.
Google Fonts. Some pages load fonts from Google's servers, which means Google receives your IP address when the page loads. Google doesn't use this to profile you.
05Who I share it with
Only the services I need to run the business, and only as much as they need:
- Stablepoint: my hosting company, which hosts this website, the client sites I build and my email.
- Stripe: my payment provider, which takes card and bank payments, stores your payment details securely and sends your receipts.
- Anthropic: the company behind Claude, the AI that writes the chat assistant's replies. Your chat messages are sent to Anthropic to generate each reply, under its commercial terms. Anthropic doesn't use them to train its models.
- WhatsApp (Meta): if you message me on WhatsApp, Meta handles those messages under its own privacy policy.
- Google Analytics: if you've accepted analytics cookies.
- My accountant and HMRC: for invoices and tax.
I'll also share information if the law requires it.
06Data outside the UK
Some of these providers, including Google, Meta, Anthropic and Stripe, may process data in the United States or elsewhere. When they do, the transfer is covered by UK adequacy regulations (including the UK–US Data Bridge) or the standard contractual clauses approved by the ICO.
07How long I keep it
- Enquiries that don't turn into work (including enquiries passed on by the chat assistant): 12 months, then deleted.
- Chat assistant conversations: I don't store them. A conversation stays in your browser tab until you close it, and only the conversations you ask me to follow up are emailed to me. Anthropic keeps messages for a limited time under its own retention policy.
- Client and billing records: six years after the work ends, because tax law requires it.
- Analytics data: up to 14 months.
- Logins you've shared for a project: deleted or changed as soon as the work is finished.
08Your rights
You can ask me to:
- give you a copy of the personal information I hold about you
- correct anything that's wrong
- delete it, unless I have to keep it by law
- restrict or stop using it, or object to how I use it
- send it to you or someone else in a usable format
- withdraw your consent to analytics cookies at any time
Just email hello@cleverrabbit.agency. It's free, and I'll reply within one month.
If you're unhappy with how I've handled your information, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113. I'd appreciate the chance to put it right first.
09The chat assistant
The “Ask Clever Rabbit” chat gives instant, automated answers about my services using information I've written for it. It isn't a person, and it doesn't make decisions about you. If you'd like to be contacted, it checks with you first, then emails your name, contact details and the conversation to me. Please don't share sensitive personal information, passwords or payment details in the chat.
The chat window only loads when you open it, and it doesn't set cookies. If you'd rather not use it, you can always email or WhatsApp me instead.
10Websites I host for clients
If I build or host a website for a client, that client is the data controller for anything their visitors submit, including messages to a Clever Rabbit chat assistant on their site, and I act as their data processor. That means I only handle that data on their instructions. Visitors to those sites should read the site owner's own privacy policy. The details of how I handle that data are in my terms and conditions.
11Changes & contact
If I change how I use personal information, I'll update this page and the date at the top. If you have any questions, email hello@cleverrabbit.agency.
