Skip to content

(Guide · Cost & planning)

10 questions to ask a web designer before you hire one

Ben Brailsford-ChambersClever Rabbit · Updated 25 October 2026 · 6 min read
Short answer

Ask about price, ownership and ongoing costs before anything else: is the price fixed, who owns the website and domain afterwards, and what will it cost each year? Then ask who will actually build it, what’s included, how changes work and what happens if something breaks. Good designers answer all of these clearly and in writing.

The questions, and what to listen for

1. Is the price fixed, and is it in writing?

You want a fixed quote that lists what’s included, not an hourly rate that keeps growing. Ask what would make the price change.

2. Who will own the website and the domain?

You should own your domain, your content and the design once it’s paid for. Be wary of designers who register your domain in their own name.

3. What will it cost every year after launch?

Hosting, domain renewal, updates, support and any paid plugins. Get the full yearly figure upfront so there are no surprises.

4. Who will actually build it?

With some agencies, the person who sells to you isn’t the person who builds it, and the work may be outsourced. Ask who you’ll be dealing with day to day.

5. Will I be able to update it myself?

Ask which platform it’s built on and whether you’ll be shown how to change text, photos and prices without paying each time.

6. How many rounds of changes are included?

Changes are normal. Know how many rounds are in the price and what extra changes cost.

7. Will it be set up for Google?

At minimum: page titles and descriptions, headings, image descriptions, a sitemap sent to Google and fast loading on phones. Ask what’s included and what’s extra.

8. Can I see websites you’ve built, and talk to a client?

Look at real, live websites, test them on your phone, and read their Google reviews.

9. What happens if something breaks after launch?

Ask whether bugs in their work are fixed free for a period after launch, and how quickly they respond.

10. What happens if I want to leave?

You should be able to take your website, content and domain to another designer or host. Ask how that works before you sign.

Red flagsNo written quote. Your domain registered in their name. “Guaranteed page one on Google”. A big upfront payment with vague deliverables. No live examples or reviews. Pressure to sign today.

My answers

QuestionWith me
Fixed price?Yes, a fixed quote in writing, valid for 30 days
Who owns it?You own the design and content once paid for; domains are registered in your name wherever possible
Yearly cost?Hosting and care from £15 a month, paid yearly, set out before you start
Who builds it?Me, Ben, start to finish
Edit it yourself?Yes, it’s WordPress, and I show you how at handover
Changes?Your quote says how many rounds are included
Bugs after launch?Any bug in my work found within 30 days of launch is fixed free
Leaving?You get a full copy of your website and help moving it

The full details are in my terms and conditions, written in plain English.

When you don’t need me

Use these questions with any designer you’re considering, including me. If you’d like to see how I’d answer them for your project, get in touch for a free chat and a fixed quote.

Written by Ben Brailsford-Chambers, the web designer behind Clever Rabbit in Oldbury. Last updated 25 October 2026. More guides

(Questions)

Quick answers.

What should I ask a web designer?

Whether the price is fixed, who owns the website and domain, what it costs each year, who builds it, whether you can update it, how changes work, whether it’s set up for Google, and what happens if something breaks or you want to leave.

Should my web designer own my domain?

No. Your domain should be registered in your name or your business’s name so you keep it whatever happens.

Is it normal to pay upfront for a website?

Many designers ask for full payment or a deposit upfront. What matters is that you have a written, fixed quote listing exactly what you’re paying for.

How do I know if a web designer is any good?

Look at live websites they’ve built on your phone, read their Google reviews, and ask to speak to a past client.

(Let’s talk)

Ask me anything.

Tell me what you need. You’ll hear back from me, Ben, not a sales team. Monday to Saturday, 9am to 6pm.