Case study · AGENCY
A global booking and management platform for DJs and artistes, built to turn enquiries into bookings.
(The Brief)
Fresh Artiste Management has been booking and managing DJs, producers and live acts since 1999 — a roster built on real relationships with names that have been part of UK dance music for decades. What they didn't have was a website that matched that pedigree: something that let promoters and event bookers see the full roster at a glance and get an enquiry moving, rather than relying purely on word of mouth.
We built the brand identity and full website around Fresh's two arms — management and agency — with a proper roster system and a structured booking enquiry flow.
A booking agency lives and dies on how fast a promoter can find the right act and get a reply. Fresh's roster spans two different arms of the business — artistes they manage directly, and the much wider agency roster available to book — and the old site gave no clear way to tell the two apart. Every enquiry, whatever it was actually for, went through the same generic contact form.
Structure the site the way the business actually runs: management and agency kept clearly separate, every artiste given their own page, and enquiries split by type — a booking request and an event consultation are different conversations, so they needed different forms asking for different information.
(The Work)
A confident digital identity built around Fresh's four real service pillars — management, agency, artiste development and event consultation — designed to read as established rather than another small booking site.
A dedicated artiste post type so every act gets their own page, sortable across both the management and agency arms rather than one long undifferentiated list.
Structured booking and event-consultation forms that capture what each type of enquiry actually needs before it ever reaches the team.
(The Roster)
Fresh's roster spans both arms of the business — the artistes they manage directly, and the much wider agency booking roster available to promoters and events worldwide.
Management
Agency
(Visual Identity)
A booking agency for dance music needs to look the part — bold, high-contrast, built for a screen at a festival stage as easily as a promoter's laptop.
Typography
Anton — Headings
Aa123
Inter — Body & UI
Aa123
Colour Palette
#0A0A0A
#4a97c2
#F5F3EF
#6B6B6B
(Project Facts)
Client
Fresh Artiste Management
Sector
Entertainment · Talent Booking
Services
Web Design · Hosting
Platform
WordPress
Timeline
Long-standing client · Ongoing support
Live Site
(Next Steps)
We gave a 25-year booking agency a website that finally matches their reputation.
Yours could be next.
