Case study · ECOMMERCE
A platform-specific AI prompt store, selling 600+ engineered prompts across six AI tools.
(The Brief)
Prompt Angel needed a store that could sell structured AI prompt packs across six different platforms — ChatGPT, Gemini, DeepSeek, Copilot, Perplexity and Grok — without visitors getting lost trying to work out which pack actually matched the tool they used.
We built the brand and the full ecommerce site, engineered all 600+ prompts across the six packs together with the client, and produced every PDF pack sold on the store.
Six nearly-identical products, differentiated only by which AI platform they're built for, risk blurring into one another — a wall of generic-looking packs with nothing to make a visitor confident their money would actually beat what they could write themselves in five minutes.
Give every pack its own clear platform identity so a ChatGPT user or a Grok user immediately lands on something built for them, back it with genuinely structured prompts rather than generic filler, and make the full six-pack bundle the obvious next step once someone's tried one.
(The Work)
A full identity and ecommerce site built around six distinct AI-platform packs, structured so a visitor can self-select straight into the tool they already use.
Worked directly with the client to research, write and refine 600+ longform prompts across six AI platforms, each one built around a real business use case rather than generic filler.
Designed and built all six downloadable PDF prompt packs themselves, plus the automated checkout and delivery flow that gets them into a customer's inbox instantly.
(The Prompt Packs)
Every pack is built around the platform it's named for — 100 real, structured prompts each, organised into the business categories people actually need: marketing, SEO, branding, content and productivity.
ChatGPT
Small Business AI Prompt Pack — website copy, marketing campaigns, emails, blogs and growth strategies.
100 promptsDeepSeek
Business Growth AI Prompt Pack — authority content, business strategy and advanced AI workflows.
100 promptsGemini
Digital Marketing AI Prompt Pack — ads, social media, video marketing and digital sales.
100 promptsCopilot
Business Productivity AI Prompt Pack — emails, reports, presentations and spreadsheets.
100 promptsPerplexity
Research & Content AI Prompt Pack — research, comparative analysis, fact-checking and content enrichment.
100 promptsGrok
Branding & Content AI Prompt Pack — bold, attention-grabbing social and brand-building content.
100 prompts(Free Prompts)
Every pack sits behind a paywall until it's bought — except for a handful of real, full-length prompts from each platform, free to copy and test immediately. It's the fastest way for a visitor to see the difference between a generic prompt and one of Prompt Angel's, before they spend a penny.
The free prompts page sits right alongside the six main packs in the main navigation, pulling browsers deeper into the site and giving the bundle upsell something real to point back to once someone's tried a prompt and wants the rest.
(Visual Identity)
An AI product store needed to feel current and credible without tipping into the generic purple-gradient look most AI brands default to — something sharper and more considered.
Typography
Space Grotesk — Headings
Aa123
Inter — Body & UI
Aa123
Colour Palette
#0F0B1A
#8B5CF6
#F4F2FA
#6B6875
(Project Facts)
Client
Prompt Angel
Sector
Ecommerce · AI Prompt Packs
Services
Web Design · E-commerce · Branding · Hosting
Platform
WordPress · WooCommerce
Timeline
4 weeks, contact to launch
Live Site
(Next Steps)
We built Prompt Angel's brand, store, and all 600+ prompts from scratch.
Yours could be next.
